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Pricing and scope

Know the scopeand cost before work starts.

The core page and any added functionality are priced separately, then confirmed before work begins. Mumu Labo does not add unexpected usage charges after launch.

Discuss scope and price Back to design samples

Free first-build campaign

Which service would you like free?

Choose either a website or a landing page + video for the free offer, not both. You can add the other service at its regular price.

Choose one service for the free offer

Website production: First build JPY 0 / Landing page + video: JPY 9,900, tax included

Free subdomain / once per customer / 30 places in total

Enquire with this free option

This selects your preferred free offer only. It does not place an order or add paid work. Scope and eligibility are confirmed after your enquiry.

Website build from the second project
from JPY 11,000

Initial SEO setup included

Websites include up to 5 internal pages in the same design / tax included

Landing-page production
JPY 4,400 per page, tax included

JPY 4,000 + tax
Choose either a website or a landing page + video for your free first build. Publication on a free subdomain is required, once per customer with 30 places in total. You can add the other service at its regular price.

Video production
JPY 5,500 per video, tax included

JPY 5,000 + tax
These are the regular individual production prices. The free campaign also offers a landing page + video together. Content, video duration, revision scope, add-ons, and external costs are confirmed before work starts.

01

Included in the core build

Goal and content definition, a copy draft, original design, responsive build, initial SEO setup, and launch checks.
Basic launch setup includes page titles, meta descriptions, and heading structure. Ongoing SEO work and search-ranking guarantees are not included.

02

Costs paid directly by the customer

Custom domains, advertising, payment processing, and paid external services. When needed, the provider and amount are identified before work starts.

Monthly plan — preparing for launch

Ongoing marketing support

Support that continues after launch, reviewing your intended customers and the response each week. It includes landing-page and video production and improvements, plus weekly reports. Separate from one-off production and the free first-build campaign.

Automated improvements and switching where ads run are not yet available. Readiness and service terms will be confirmed before this plan opens for orders.

Monthly support fee
JPY 16,500/month, tax included

JPY 15,000 + tax/month

Optional one-time setup service
JPY 11,000, tax included

JPY 10,000 + tax

No setup-service fee applies if you complete the initial setup yourself. The monthly fee still applies. Connection instructions will be provided before the plan opens for orders.

Review the response each week and plan the next improvement.

  1. Clarify your intended customers

    Review whom you want to reach, what they are looking for, and which words communicate the offer clearly.

  2. Check search results and competitors

    Look at the pages shown in search and how other businesses explain their offer to identify improvements.

  3. Create and improve landing pages and videos

    Refine the content and presentation around your goals and the response. Production quantities and revision scope are agreed in advance.

  4. Reconsider where ads run

    Review advertising channels against your goals and results. You decide the budget and whether to run or change advertising.

Weekly reports included
Summaries cover the weekly review and proposed next improvements. A weekly review does not mean a new landing page or video is produced every week.
Advertising spend is paid separately by you
I suggest a budget, but you decide the amount and whether to run or change ads. Advertising spend is not included in the monthly fee.

Monthly and setup-service fees are not part of the free first-build campaign. Monthly production quantities, video duration, revision counts, advertising-channel counts, the scope of human assistance, contract length, and cancellation terms will be confirmed before orders open. Production and revisions are not unlimited. Search rankings and customer acquisition results are not guaranteed.

Ask about readiness and support scope

Add-ons

Add logins, uploads, and more as options

Forms, booking, logins, and uploads include both the designed interface and the processing and normal-operation allowance needed to make them work.

All prices include tax and apply per item — add only what you need. The site itself (JPY 11,000; the first one is free when published on a free subdomain) already includes up to 5 pages in the same look.

More pages

Internal links in the same design

JPY 11,000

per additional 5 pages or fewer

Extra pages that look like the top page — about, menu, access, and so on. The first 5 are included at no charge. Beyond that, the price applies to each additional group of up to 5 pages.

A page with a different design

JPY 11,000

per page

A page with its own look and feel, different from the top page. Treated the same as building one more site.

A second-language page

JPY 5,500

per page

A Japanese or English version of an existing page, in the same look, for readers in the other language.

Map, social links, or video on the page

JPY 2,750

per item

Google Maps, buttons for Instagram, X, and LINE, YouTube videos, and similar, shown inside the page.

Hearing from your customers

Contact form (visitors can message you from the page)

JPY 12,100

per form

Visitors write their name and request on the page and send it. It lands in your email, the sender gets an automatic confirmation, and spam is blocked. Normal operation is included, with no usage bill from Mumu Labo after launch.

Booking or sign-up form (with dates, times, or courses to choose)

JPY 17,600

per form

A longer form for booking requests and applications, with an automatic confirmation to the sender. Normal operation is included, with no usage bill from Mumu Labo after launch. Live availability and instant confirmation are separate features.

Members-only pages and updating it yourself

Locked page (only people who enter the passcode can see it)

JPY 11,000

per site

Opening the page shows a passcode box, and only people who enter the right passcode can see what is inside. There is one passcode, which you share only with the people you want to let in — for example, printed on wedding invitations for the photo page, or given to members for a members-only price list. Unlike the login option below, everyone uses the same passcode, so nobody has to register or get their own ID.

Login (each member gets their own ID and password)

JPY 34,100

per site

Members sign in with their own ID and password and can reset a forgotten password themselves. Normal operation is included, with no usage bill from Mumu Labo after launch. Roles and an administration dashboard are separate features.

SSO / social login (sign in with a Google or LINE account)

JPY 16,500

per site

Lets members sign in with the Google, LINE, or Apple account they already use, instead of creating a new ID and password.

※ Added on top of the login option

Photo uploads (add photos yourself)

JPY 23,100

per site

A gallery where you add and remove photos yourself, so you never have to ask when the photos change. Normal image storage and delivery are included, with no usage bill from Mumu Labo after launch. Video and original-file archiving are not included.

News and blog posts (write articles yourself)

JPY 27,500

per site

A simple editing screen for writing, publishing, and fixing news or blog posts yourself.

Online payments (take card payments on the page)

JPY 22,000

per site

Take card payments for products or bookings right on the page, using the Stripe payment service.

※ The payment service’s fee (a few percent of sales) is charged separately

AI chat assistant (answers visitors’ questions automatically)

JPY 27,500

per site

A chat window like the one on this site, where an AI answers visitors’ questions. We prepare the answers together in advance.

※ AI usage is billed at cost, only for what is used. Rough monthly cost by provider:

Assumptions: about 100 conversations a month (5 questions each; roughly 2,500 input and 200 output tokens per question), at each provider’s official rates as of September 2026, converted at JPY 160 per US dollar.

Google Gemini (2.5 Flash-Lite)
about JPY 30 / month
OpenAI ChatGPT (GPT-5 mini)
about JPY 80 / month
Anthropic Claude (Haiku 4.5)
about JPY 300 / month
Higher-end models (GPT-5 / Claude Sonnet 5 / Gemini 2.5 Pro)
about JPY 400–600 / month

You pay only for what is used — a month with no conversations costs nothing, and ten times the conversations costs roughly ten times as much. Providers may change their rates.

Going live and afterwards

Custom domain (your own address, like yourshop.com)

Regular price JPY 2,750 First time JPY 0

per domain

Open the site at your own address (e.g. yourshop.com) instead of the free one (e.g. yourshop.pages.dev).

※ The domain itself (about JPY 1,000–3,000 a year) is billed at cost

Visitor statistics (see how many people visit)

JPY 2,750

per site

See how many people visit and what they searched for to find you, using Google’s free tools.

Changes after launch

from JPY 2,750

per change

Small changes after the site is live — new text or photos, updated opening hours, and so on. From JPY 2,750 per small change, quoted by scope.

All prices include tax and are estimates. They vary with the content and how ready the text and photos are, so I confirm the final price before work starts. Choose either a website or a landing page + video for the free offer, not both. When you choose the website, its core build includes up to 5 pages in the same look; options other than those shown at JPY 0 are charged even on the first project. Contact forms, booking or application forms, login, and photo uploads include normal operation, with no post-launch usage bill from Mumu Labo. If an external service is added, any amount the customer pays directly to that provider is disclosed before work starts. Struck-through amounts in this add-on table are regular prices, which apply once the campaign ends. Even for options you choose, the amount may go up or down depending on whether the work fits within the stated production scope.

Choose options and get in touch

You can ask before you know exactly what you need.

Share the goal and existing materials. I will separate the core build from the necessary add-ons and confirm the final amount before work starts.

Discuss scope and price